From Fair Wear to Love Affair: Social Experiments
Client
DAWN Denim
Year
2018
Scope
Research
Location
Vietnam
Industry
Fashion
From Fair Wear to Love Affair
From Fair Wear to Love Affair is a series of interactive social experiments exploring worker wellbeing and human connection within the fashion industry.
Commissioned by DAWN, a Germany-based denim brand that advocates fair wear, the project translates abstract workplace values into tangible, participatory experiences, from a candy machine to vote on issues, to a thread-and-values exercise, a reflective mirrored cabin, and an interactive social graph that visualizes how factory workers connect with one another.
From Fair Wear to Love Affair
From Fair Wear to Love Affair is a series of interactive social experiments exploring worker wellbeing and human connection within the fashion industry.
Commissioned by DAWN, a Germany-based denim brand that advocates fair wear, the project translates abstract workplace values into tangible, participatory experiences, from a candy machine to vote on issues, to a thread-and-values exercise, a reflective mirrored cabin, and an interactive social graph that visualizes how factory workers connect with one another.
From Fair Wear to Love Affair
From Fair Wear to Love Affair is a series of interactive social experiments exploring worker wellbeing and human connection within the fashion industry.
Commissioned by DAWN, a Germany-based denim brand that advocates fair wear, the project translates abstract workplace values into tangible, participatory experiences, from a candy machine to vote on issues, to a thread-and-values exercise, a reflective mirrored cabin, and an interactive social graph that visualizes how factory workers connect with one another.
Experiment #1: A Candy Machine to Vote on Issues
"Are you happy here?"
Answer by turning one of three knobs, corresponding to your level of happiness.
Not everyone is happy. And that's okay. Because it means we have work to do!
Experiment #1: A Candy Machine to Vote on Issues
"Are you happy here?"
Answer by turning one of three knobs, corresponding to your level of happiness.
Not everyone is happy. And that's okay. Because it means we have work to do!
Experiment #1: A Candy Machine to Vote on Issues
"Are you happy here?"
Answer by turning one of three knobs, corresponding to your level of happiness.
Not everyone is happy. And that's okay. Because it means we have work to do!
Experiment #2: An Installation to Rewire Company Values
Take a thread. Wrap it around 5 values. The values with the most connections are also the most important.
Experiment #2: An Installation to Rewire Company Values
Take a thread. Wrap it around 5 values. The values with the most connections are also the most important.
Experiment #2: An Installation to Rewire Company Values
Take a thread. Wrap it around 5 values. The values with the most connections are also the most important.
Experiment #3: A Time Capsule for Failures, Hopes, and Dreams
A mirrored cabin for reflection and relaxation. Open, close. Think about where you've been, where you are, and where you want to go.
Experiment #3: A Time Capsule for Failures, Hopes, and Dreams
A mirrored cabin for reflection and relaxation. Open, close. Think about where you've been, where you are, and where you want to go.
Experiment #3: A Time Capsule for Failures, Hopes, and Dreams
A mirrored cabin for reflection and relaxation. Open, close. Think about where you've been, where you are, and where you want to go.
Experiment #4: An Interactive Social Graph of Team Connections
An interactive social graph of worker connections. How many people got the chance to know each other, to collaborate? How many people eat alone at work?
After collating the data, we found out that the average staff knows 69 other colleagues out of 175.
Experiment #4: An Interactive Social Graph of Team Connections
An interactive social graph of worker connections. How many people got the chance to know each other, to collaborate? How many people eat alone at work?
After collating the data, we found out that the average staff knows 69 other colleagues out of 175.
Experiment #4: An Interactive Social Graph of Team Connections
An interactive social graph of worker connections. How many people got the chance to know each other, to collaborate? How many people eat alone at work?
After collating the data, we found out that the average staff knows 69 other colleagues out of 175.
Our campaign film, exhibited at Ethical Fashion Show Berlin 2018 / NEONYT
Our campaign film, exhibited at Ethical Fashion Show Berlin 2018 / NEONYT
Our campaign film, exhibited at Ethical Fashion Show Berlin 2018 / NEONYT
Test driving the software.
Test driving the software.
Test driving the software.
Physics came in handy.
Physics came in handy.
Physics came in handy.
The headache machine.
The headache machine.
The headache machine.
Clients: Marian Von Rappard, Rachel Chuang (DAWN)
Designers: Hung Le (Reo), Uyen Dong, Thao Tran
Creative Director, Copywriter, Director: Tuan Le
Cinematographer, Sound Design: Mike Pham
Motion Graphics: Phong Chac, Hillary Vu
Account Manager: Phuong Anh Nguyen
Producer: Khuong Thao, Tam Pham
Photographer: Thuy Truc (Ketchuc)
Editor: John Jack Mandish
Online Colorist: Khoa Vo
Focus Puller: Sa Focus
Film Crew: Hanoi Lens
Gaffer: Tinh Truong
Developer: Digitop
Fabrication: 2Res
